What it is: A light, dual-action whipped cream that detoxifies the scalp of buildup and impurities while providing residue-free hair conditioning and scalp balancing.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
– Scalp Buildup
– Flaky/Dry Scalp
– Dryness
Key Benefits:
– Detoxifies
– Rebalances
– Conditions
Formulation: Scrub
Highlighted Ingredients:
– Papain and Bromelain: Fruit enzymes that gently slough off dead skin cells.
– Beta Hydroxy Acid (BHA): Gently exfoliates dead skin cells.
– Coconut, Jojoba, and Kalahari Melon Oils: Provide essential hydration for hair and scalp.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Virtue® Exfoliating Scalp Treatment gently sloughs away dead skin cells, balances, and conditions without adding residue. Its formula of rice beads and fruit enzymes provide dual-action exfoliation, kalahari melon oil and jojoba oil provide moisture balance, while Alpha Keratin 60ku® repairs hair with each use.
Clinical Results: Consumer perception study conducted on 43 respondents immediately, after 24 hours, 1, 2, and 3 weeks, and 1 month of product usage:
– 95% of women immediately felt their scalp was cleaner and hair was more conditioned
– 95% felt their scalp was exfoliated after 24 hours
– 93% felt scalp was fresher, soothed, and healthier after just 1 week
– 93% felt their hair and scalp were more moisturized and hydrated after 1 month of use
